Data is crucial when it comes to managing energy, but communicating it can come with its challenges as ‘data’ means different things to different people.
Some people enjoy reading and analysing pages and pages of data and methodology, scrutinising every detail, before focusing on a numeric heavy summary page. To others, the thought of this is daunting; they simply want a summarised report showing the findings, preferably in graphical format, with few, if any numbers contained within. Many people will fall somewhere in between these two extremes.
It is because of these different approaches that it is important to make sure that you communicate your data in a way that is meaningful. So to help you, in this blog our Senior Energy Consultant, Sam Arje, illustrates the art of communicating energy data to your stakeholders.
Tailor your information
There is no ‘one size fits all’ when it comes to data; acknowledging this is essential when it comes to communicating to stakeholders within your organisation. It is important that you don’t assume the preferred format of data the recipient would want. Just because someone is a senior director within an organisation does not necessarily mean they want pages and pages of backing data supporting your findings. Of course, some will want this, but others won’t.
Once I worked with a Finance Director who would send any report back if, in his eyes, there was ‘too much information’ contained within. Conversely, I previously worked with a Junior Team Leader at an Arcade venue within my organisation. In his weekly usage report, he wanted detailed backing data containing half hourly usage of every one of his machines, compared to the same week for the previous 3 years.
Find out what they want
Talk, communicate, identify their preference and give them what they want. Data means so much more to people if it can be quickly and easily understood. But data that can’t be understood, even if it is 100% correct, is meaningless. Sometimes less is more when it comes to communicating data to others.
Cut the jargon
Also critical to remember is that not everyone speaks your language. If you are an Energy Manager, who spends all day, every day, working with energy related acronyms, keep in mind most people you are sending data to will not know what you mean by an MPAN, SECR or whether 100kWh is a lot or not, on a report.
That said, there is no question about the value of a kWh. The standard unit of a kWh for gas and electricity never changes. 1 kWh of electricity today is exactly the same amount as 1 kWh last year or 5 years ago or 20 years ago. This may be important to emphasise when comparing data over different time periods.
Find a common ground
Speak their language when reporting. We all know what the value of a pound is, so maybe convert generic reports being sent out to several people into pounds and pence. Everyone knows that £250,000 is a lot of money but not everyone knows what 1,200,000 kWh of electricity represents.
However, when using pounds or even carbon emissions to compare data you run the risk of misinterpreting the data. In the current landscape we all know that the price of energy is much higher than this time last year. Therefore, a report showing spend increasing by 100% versus last year may look disappointing, but the reality is that this may actually be indicating that consumption (kWh) has fallen, which is a primary goal for an Energy Manager, if unit rates have increased by more than 100% over the same time period.
Additionally, the generation of 1 kWh of electricity today emits less carbon than Grid averages of a year ago. So seeing carbon emissions fall year on year, looks great, but it actually could be indicating no reduction in energy consumption at all.
To add clarity, why not put an intensity ratio on your data reporting as is required for Streamlined Energy and Carbon Reporting (SECR). Rather than reporting a venue consumed £250,000 or 1,200,000 kWh of electricity over a month, why not consider reporting that the venue, that month, consumed £0.20 of electricity per £10 of revenue generated. At a site I previously worked at, I calculated that in a year long time period, the intensity ratio was 2.3 kWh of electricity per guest through the door which immediately identified a meaningful calculation for the recipient.
Find the true narrative
Finally, remember data needs to tell a story. A good story needs a strong beginning, middle and end. This is the case when it comes to data too. The beginning is working out where the data is to be compiled from. The middle is checking and verifying that the data is accurate. The ending is the final presentation of the data to the recipient, in the format he or she will find most useful.
Sam is an award-winning Energy Manager with extensive experience of establishing successful sustainability strategies and implementing energy projects. Sam is an experienced energy project manager with a passion for sustainability, driving down energy consumption and reducing carbon emissions. As our Senior Energy Consultant, Sam’s primary responsibility is to lead strategically on the development of our consultancy portfolio as well as provide a range of energy management services.